We’re building naffy from inside the creator world
Not from a boardroom. Not from a pitch deck. From real conversations with creators, real late nights, and a simple belief: selling your work online should feel easier, fairer, and more human.
We didn’t start naffy in a boardroom
We started it at a kitchen table.
Between real work, real conversations, and the kind of late nights that happen when you’re building something because you care, not because a deck says you should.
naffy wasn’t born out of market research or a trend report. It came from a simple frustration:
Creators are expected to build their work on platforms that don’t work like creators do.
The problem we kept running into
If you create things for a living, you probably know the feeling. You’re constantly being pushed to do more, move faster, and turn everything into growth - all while juggling tools that feel cold, complicated, or built for someone else’s version of success.
- Grow faster
- Scale harder
- Monetise earlier
We’re building naffy the way creators actually work
Personal. Iterative. Human. We don’t believe the goal is to build another billion-dollar, polished, corporate startup. We believe the goal is to build something useful, fair, and sustainable, for the people who use it and the people who build it. That belief shows up everywhere:
- In our pricing (you only pay when you actually sell)
- In how we talk to you (like a human, not a funnel)
- In how we ship (often, imperfectly, and with feedback)
We didn’t start naffy in a boardroom
We started it at a kitchen table.
Between real work, real conversations, and the kind of late nights that happen when you’re building something because you care, not because a deck says you should.
naffy wasn’t born out of market research or a trend report. It came from a simple frustration:
Creators are expected to build their work on platforms that don’t work like creators do.
The problem we kept running into
If you create things for a living, you probably know the feeling. You’re constantly being pushed to do more, move faster, and turn everything into growth - all while juggling tools that feel cold, complicated, or built for someone else’s version of success.
- Grow faster
- Scale harder
- Monetise earlier
We’re building naffy the way creators actually work
Personal. Iterative. Human. We don’t believe the goal is to build another billion-dollar, polished, corporate startup. We believe the goal is to build something useful, fair, and sustainable, for the people who use it and the people who build it. That belief shows up everywhere:
- In our pricing (you only pay when you actually sell)
- In how we talk to you (like a human, not a funnel)
- In how we ship (often, imperfectly, and with feedback)
Who’s behind naffy
Behind naffy is a small team building the kind of platform we’d actually want to use ourselves: simple, fair, human, and made for creators who want to sell without turning their work into a corporate machine.
Jakub
the loud one - in the best way.
He creates content, talks openly about building online, and is testing leaving his CEO job to become a full-time creator. Not because it sounds romantic, but because he believes the only way to build something truly helpful is to breathe the same air as the people you’re building for.
If naffy is going to support creators, it has to be built from inside that world, not from the sidelines.
Kamila
The multitasking mastermind.
She keeps everything moving, connects the dots, and somehow holds together strategy, operations, and reality at the same time. If naffy feels grounded instead of chaotic, that’s usually her doing.
Michał
He writes the code - and prefers it that way.
He’s the developer and co-founder who doesn’t care for the spotlight but deeply cares about building things properly. If naffy feels solid, fast, and quietly reliable, that’s Michał’s work showing up without needing applause.
Emilia
The one creators can always count on.
She works closely with creators on naffy - helping them get started, solve problems, and feel supported every step of the way. More than support, she’s the person who makes creators feel taken care of while building their online business.
How we think about success
success for us isn’t just about building something polished from the outside. It’s about whether naffy actually helps creators move forward.
That’s why our business model looks the way it does. We only make money when you do. If you don’t succeed, neither do we. And that’s not a slogan - it’s how the system is built.
We ask ourselves:
- Did this help someone ship their first product?
- Did this make selling feel less stressful?
- Did this remove friction instead of adding it?
Why we know this approach works
We didn’t arrive at this way of building by accident.
Right now, creators using naffy are making over 2.5 million PLN every month - through guides, courses, newsletters, sessions, and small products that solve real problems.
That’s what gives us confidence: when creators are supported, pricing is fair, and tools stay out of the way, good work has room to grow.
How we think about success
success for us isn’t just about building something polished from the outside. It’s about whether naffy actually helps creators move forward.
That’s why our business model looks the way it does. We only make money when you do. If you don’t succeed, neither do we. And that’s not a slogan - it’s how the system is built.
We ask ourselves:
- Did this help someone ship their first product?
- Did this make selling feel less stressful?
- Did this remove friction instead of adding it?
Why we know this approach works
We didn’t arrive at this way of building by accident.
Right now, creators using naffy are making over 2.5 million PLN every month - through guides, courses, newsletters, sessions, and small products that solve real problems.
That’s what gives us confidence: when creators are supported, pricing is fair, and tools stay out of the way, good work has room to grow.
If you’re here, you’re probably one of us.
naffy is for people who would rather build something real than chase someone else’s version of success. More freedom, more ownership, and a simpler way to turn ideas into income.